Ryzenberg On: Alberta Ferretti is coming to Macy’s

It seems like designer pop up collections are the new black as another fashion house is joining the forces with a mass retailer. Alberta Ferretti is coming to Macy’s near you!

The Italian designer is following the footsteps of the ‘Kaiser’ Karl Lagerfeld, Gianbattista Valli and Matthew Williamson, and she is prepping a line for Impulse.

This colorful collection is inspired by the Amalfi Coast and will debut in stores this Spring! Mamma Mia.

I am not sure this line is going to cause the commotion Missoni caused at Target or Versace at H&M, but this certainly proves Italians are unstoppable when it comes to collaborations.

Ryzenberg On, is Signing Off

PHOTOS: WWD