A Peek Inside Journelle’s NYC Home Office & their New Atelier

If you are looking to spice up your lingerie drawer this holiday season, Journelle is the place to find those perfect naughty or nice pieces.

Now kids, this company is surely after my own heart. For me, wearing pretty undergarments is a way of life and not just saved for special occasions. There is something magical about a lacy bra, soft cottons and fitting pieces that complete a look. The ladies here are all business (OK, almost) and will help every gal find their perfect pairings inside and out — and believe me, it’s hard to walk out empty-handed.

The atelier features an array of luxurious lingerie brands ranging from La Perla, Stella McCartney, Chantelle (my new favorite), Eberjey, Bordelle and other finds. They also carry shapewear, PJs, hosiery, scents, body and lingerie care and other beauties perfect for every girl’s boudoir.

I chatted with Journelle founder Claire Chambers when I visited the store in October, and she told me how this whole idea was conceived. Upon returning to New York City from living abroad, Claire felt the market was lacking a store that offered pretty loungewear and underpinnings. After research and speaking with women, the first boutique was born and soon after others followed.

This place is Mecca for all things sexy, classic, delicate and beautiful — from its flattering fitting rooms, gorgeous wall decor and super knowledgeable team of fitters. Their e-commerce site is super fun to browse through and be sure to follow them on Twitter, Facebook and Pinterest — because their photographs are simply whimsical — and we all need a little bit of that every now-and-then…Right?!?

Ryzenberg On, is Signing Off

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Journelle | 159 W. 25th Street | New York, NY 10001 | Atelier Hours: By appointment Only | www.journelle.com

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